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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Relationship marketing"
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Subject
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Relationship marketing
Consumer behaviour
253
Konsumentenverhalten
253
Beziehungsmarketing
173
Brand management
169
Markenführung
169
Marketing management
152
Marketingmanagement
152
Brand image
118
Markenimage
118
Brand
79
Markenartikel
79
Internet marketing
76
Online-Marketing
75
Social Web
66
Social web
66
Customer satisfaction
51
Kundenzufriedenheit
51
Marketing
36
USA
35
United States
35
Advertising effects
34
Werbewirkung
34
Dienstleistungsqualität
32
Service quality
32
Social media
30
Einzelhandel
28
Retail trade
28
Viral marketing
28
Virales Marketing
28
Lieferantenmanagement
27
Supplier relationship management
27
Online retailing
26
Online-Handel
26
Großbritannien
25
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24
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24
Corporate Social Responsibility
22
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22
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22
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English
173
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Verhoef, Peter C.
7
Dagger, Tracey S.
4
Bijmolt, Tammo H. A.
3
He, Hongwei
3
Krafft, Manfred
3
Malthouse, Edward C.
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Bacile, Todd J.
2
Bruhn, Manfred
2
De Chernatony, Leslie
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Grönroos, Christian
2
Guenzi, Paolo
2
Haenlein, Michael
2
Harris, Lloyd C.
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Maklan, Stan
2
Niraj, Rakesh
2
Pagani, Margherita
2
Paulssen, Marcel
2
Pauwels, Koen
2
Phau, Ian
2
Roulet, Raphael
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Vlachos, Pavlos A.
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Ahn, Sun Joo
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
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European journal of marketing : EJM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
98
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
173
Showing
1
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10
of
173
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date (oldest first)
1
Key issues in multichannel customer
management
: current
knowledge
and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Consumer responses to conflict-
management
strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
4
Brave new world? : on AI and the
management
of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
5
How social media communications combine with customer loyalty
management
to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
6
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
7
Strategic
management
of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
8
Loyalty card adoption in SME retailers : the impact upon marketing
management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
9
Improving customer retention
management
through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
10
Profitable customer
management
: reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
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