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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Einzelhandel"
~subject:"Handelsmarke"
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Einzelhandel
Handelsmarke
Brand
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Brodie, Roderick J.
1
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Motion, Judy
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Palmeira, Mauricio
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
56
Journal of retailing
17
Journal of business research : JBR
15
International journal of retail & distribution management
14
The international review of retail, distribution and consumer research
12
European journal of operational research : EJOR
11
The journal of product & brand management
10
The journal of brand management : an international journal
8
Transportation research / E : an international journal
8
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of retail and distribution management
5
Review of industrial organization : RIO
5
SpringerLink / Bücher
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Business history
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Journal of food products marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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The journal of consumer marketing
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Australasian marketing journal
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European review of agricultural economics : ERAE
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Europäische Hochschulschriften / 5
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft
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IDEI working papers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and globalisation : IJBG
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of agricultural & food industrial organization
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Journal of euromarketing
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Manufacturing & service operations management : M & SOM
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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ECONIS (ZBW)
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1
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
2
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
Patterns in competitive structure among retail finanical services brands
Dawes, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
Saved in:
5
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
6
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Saved in:
7
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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