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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing"
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Search: subject:"Relationship marketing"
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Relationship marketing
199
Beziehungsmarketing
198
Consumer behaviour
116
Konsumentenverhalten
116
Einzelhandel
52
Retail trade
52
Customer satisfaction
45
Kundenzufriedenheit
45
Brand management
32
Markenführung
32
Dienstleistungsqualität
30
Service quality
30
Marketing management
28
Marketingmanagement
28
Brand image
24
Markenimage
24
Brand
18
Markenartikel
16
Distribution channel
15
Online retailing
15
Online-Handel
15
Vertriebsweg
15
Salespeople
13
Verkaufspersonal
13
Confidence
12
Customer service
12
Kundenbindungsprogramm
12
Kundenservice
12
Lieferantenmanagement
12
Loyalty program
12
Supplier relationship management
12
Vertrauen
12
E-commerce
11
Electronic Commerce
11
Emotion
11
Beschwerdemanagement
10
Complaint management
10
Customer experience
9
Internet marketing
9
Online-Marketing
9
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Undetermined
82
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Article
197
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2
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199
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199
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2
Collection of articles of several authors
2
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2
Case study
1
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Übersichtsarbeit
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English
199
Author
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Grewal, Dhruv
9
Noble, Stephanie M.
6
Dagger, Tracey S.
4
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Gustafsson, Anders
3
Harris, Lloyd C.
3
He, Hongwei
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Blut, Markus
2
Bruhn, Manfred
2
Calantone, Roger J.
2
Chen, Jialie
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Esmark, Carol L.
2
Folse, Judith Anne Garretson
2
Fumagalli, Elena
2
Gangwar, Manish
2
Grönroos, Christian
2
Guenzi, Paolo
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langerak, Fred
2
Maklan, Stan
2
Mittal, Vikas
2
Orazi, Davide C.
2
Paulssen, Marcel
2
Phau, Ian
2
Reinartz, Werner J.
2
Roulet, Raphael
2
Rudolph, Thomas
2
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European journal of marketing : EJM
Journal of retailing
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
199
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1
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10
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199
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
More than machines : the role of the future retail salesperson in enhancing the customer experience
Pappas, Alec
;
Fumagalli, Elena
;
Rouziou, Maria
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 518-531
Persistent link: https://www.econbiz.de/10014465643
Saved in:
5
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
6
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
7
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
8
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
9
Should service firms introduce algorithmic advice to their existing customers? : the moderating effect of service relationships
Walter, Benjamin von
;
Wentzel, Daniel
;
Raff, Stefan
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 280-296
Persistent link: https://www.econbiz.de/10014322000
Saved in:
10
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
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