//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firm performance"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Werbung
Marketing management
322
Marketingmanagement
322
Consumer behaviour
91
Konsumentenverhalten
91
Beziehungsmarketing
59
Relationship marketing
59
Brand management
51
Markenführung
51
Marketing
37
Brand image
32
Markenimage
32
Unternehmenserfolg
28
Marketing strategy
26
Brand
24
Markenartikel
24
Strategic management
23
Strategisches Management
23
Einzelhandel
22
Retail trade
22
Distribution channel
20
Internet marketing
20
Online-Marketing
20
USA
20
United States
20
Vertriebsweg
20
Customer satisfaction
16
Kundenzufriedenheit
16
Resource-based view
16
Ressourcenorientierter Ansatz
16
Social Web
15
Social web
15
Customer value
14
Kundenwert
14
Lieferantenmanagement
14
Market research
14
Marktforschung
14
Supplier relationship management
14
Advertising
13
Corporate Social Responsibility
13
more ...
less ...
Online availability
All
Undetermined
23
Free
3
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Agag, Gomaa
2
Homburg, Christian
2
Morgan, Neil A.
2
Yan, Ruiliang
2
Abdelmoety, Ziad Hassan
1
Agic, Emir
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Arnold, Mark J.
1
Arunachalam, S.
1
Bharadwaj, Neeraj
1
Bharadwaj, Sundar G.
1
Bush, Victoria D.
1
Cadogan, John W.
1
Carlson, Brad D.
1
Cheng, Ranis
1
Cinjarevic, Merima
1
Coelho, Arnaldo
1
Cornwell, T. Bettina
1
De Villiers, Rouxelle
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Feng, Hui
1
Finne, Åke
1
Frösén, Johanna
1
Ghantous, Nabil
1
Ghose, Sanjoy
1
González-Benito, Javier
1
González-Benito, Óscar
1
Grimmer, Louise
1
Grimmer, Martin
1
Grönroos, Christian
1
Ha, Kyoungnam
1
Harmeling, Colleen M.
1
Hassanein, Ahmed
1
Herrmann, Pol
1
Huang, Yen-tsung
1
Högberg, Johan
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of strategic marketing
32
The journal of business & industrial marketing
19
Journal of marketing communications
17
Cogent business & management
16
International marketing review
16
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Marketing intelligence & planning
11
Journal of global marketing
10
Journal of marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
The marketing review
9
Australasian marketing journal
8
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of advertising research
8
Journal of business ethics : JOBE
8
Journal of international marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
SpringerLink / Bücher
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in marketing and entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
5
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
6
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
7
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
8
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
9
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
10
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->