The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Fumikazu Morimura, Yuji Sakagawa
| Year of publication: |
2023
|
|---|---|
| Authors: | Morimura, Fumikazu ; Sakagawa, Yuji |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-12
|
| Subject: | Big data analytics capability | Big data analytics | Market orientation | Organizational culture | Firm performance | Unternehmenserfolg | Big Data | Big data | Marketingmanagement | Marketing management | Data Mining | Data mining | Unternehmenskultur | Corporate culture | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253605