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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Filmwirtschaft"
~subject:"Market research"
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Filmwirtschaft
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
6
Qualitative market research : an international journal
6
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The evolution of brands : from signals of quality to storehouses of trust
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Asia Pacific journal of marketing and logistics
2
International journal of market research
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International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business anthropology
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A master class in brand planning : the timeless works of Stephen King
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Exploring the rise of fandom in contemporary consumer culture
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.
;
Legoux, Renaud
;
Hadida, Allègre L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Saved in:
3
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
4
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
5
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
6
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
Adapting to succeed? : leveraging the brand equity of best sellers to succeed at the box office
Joshi, Amit
;
Mao, Huifang
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 558-571
Persistent link: https://www.econbiz.de/10009566395
Saved in:
9
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
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