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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~subject:"USA"
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USA
Consumer behaviour
743
Konsumentenverhalten
743
Brand management
134
Markenführung
134
Brand image
125
Markenimage
125
Brand
83
Markenartikel
83
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78
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78
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73
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73
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Russell, Cristel
2
Russell, Dale
2
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Ahrens, Jan
1
Atalay, A. Selin
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Barksdale, Hiram C.
1
Becerra, Enrique P.
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1
Chernev, Alexander
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Claycomb, Cindy
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Coyle, James R.
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DeSarbo, Wayne
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Dholakia, Utpal
1
Draganska, Michaela
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Durvasula, Srinivas
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1
Jang, Soo Cheong Shawn
1
Kahn, Barbara E.
1
Kellaris, James J.
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Research in consumer behavior
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
66
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
52
NBER working paper series
48
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
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ECONIS (ZBW)
37
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1
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
2
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra
;
Wagner, Udo
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
Saved in:
3
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
4
The self-creation effect : making a product supports its mindful consumption and the consumer’s well-being
Brunneder, Johanna
;
Dholakia, Utpal
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 377-389
Persistent link: https://www.econbiz.de/10011930045
Saved in:
5
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
6
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
7
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
8
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
9
Consumer culture theory : [... presented at the 10th Annual Consumer Culture Theory Conference, held at the University of Arkansas, USA, in June 2015]
Thyroff, Anastasia E.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011409335
Saved in:
10
Consumer culture theory and the AMA job market : understanding the challenges and crafting winning strategies
Steinfield, Laurel
;
Weijo, Henri
-
2015
Persistent link: https://www.econbiz.de/10011657465
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