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~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~type:"article"
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Search: subject:"Behaviour"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
76
Markenimage
76
Beziehungsmarketing
55
Relationship marketing
55
Brand
46
Markenartikel
45
Customer satisfaction
38
Kundenzufriedenheit
38
Advertising effects
34
Emotion
34
Werbewirkung
34
Einzelhandel
28
Retail trade
28
Advertising
26
Großbritannien
25
Marketing management
25
Marketingmanagement
25
United Kingdom
25
Werbung
25
Dienstleistungsqualität
24
Service quality
24
Preismanagement
21
Pricing strategy
21
Viral marketing
21
Virales Marketing
21
Personality psychology
20
Persönlichkeitspsychologie
20
Theorie
18
Theory
18
USA
18
United States
18
Internet marketing
17
Online-Marketing
16
Social Web
15
Social web
15
Beschwerdemanagement
13
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115
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389
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389
Case study
3
Fallstudie
3
Collection of articles of several authors
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1
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English
389
Author
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Buil, Isabel
5
De Chernatony, Leslie
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Antonetti, Paolo
3
Aspara, Jaakko
3
Canniford, Robin
3
Dagger, Tracey S.
3
Drennan, Judy
3
Grace, Debra
3
Grohmann, Bianca
3
Harris, Lloyd C.
3
He, Hongwei
3
King, Ceridwyn
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Wallace, Elaine
3
Walsh, Gianfranco
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
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European journal of marketing : EJM
Journal of business research : JBR
2,362
Journal of retailing and consumer services
2,033
International journal of hospitality management
1,037
Journal of economic behavior & organization : JEBO
1,035
Economics letters
990
Tourism management : research, policies, practice
961
Management science : journal of the Institute for Operations Research and the Management Sciences
908
Journal of business ethics : JOBE
896
Games and economic behavior
819
International journal of consumer studies
786
Psychology & marketing
700
Journal of travel and tourism marketing
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Applied economics
626
European journal of operational research : EJOR
610
Journal of economic psychology : research in economic psychology and behavioral economics
585
Journal of economic theory
575
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
574
Public choice
568
The American economic review
566
Finance research letters
489
Applied economics letters
466
International journal of industrial organization
460
Cogent business & management
457
Journal of public economics
432
Asia Pacific journal of marketing and logistics
420
Economics of education review
417
The journal of product & brand management
414
International journal of contemporary hospitality management
408
Journal of marketing research : JMR
400
Tourism management perspectives : TMP
395
International journal of production economics
387
Journal of banking & finance
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
379
Journal of revenue and pricing management
375
European economic review : EER
368
The journal of brand management : an international journal
366
Journal of hospitality marketing & management
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
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ECONIS (ZBW)
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389
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1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship
behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
Promoting boundary-spanning behavior among service personnel
Yoo, Jaewon
;
Arnold, Todd J.
;
Frankwick, Gary L.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429780
Saved in:
6
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
9
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
10
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
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