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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand"
~subject:"Relationship marketing"
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Search: subject:"Management"
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Brand
Relationship marketing
Consumer behaviour
149
Konsumentenverhalten
149
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Beziehungsmarketing
95
Brand image
82
Markenimage
82
Markenartikel
60
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing
33
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
25
Supplier relationship management
25
USA
25
United States
25
Großbritannien
22
Innovation
22
United Kingdom
22
Corporate reputation
21
Firmenimage
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Strategic management
20
Strategisches Management
20
Einzelhandel
18
Retail trade
18
Brand architecture
17
Corporate culture
17
Emotion
17
Firm performance
17
Unternehmenserfolg
17
Unternehmenskultur
17
Innovation management
16
Innovationsmanagement
16
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49
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Article
139
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3
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142
Aufsatz in Zeitschrift
142
Collection of articles of several authors
3
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3
Case study
2
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Language
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English
142
Author
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Dagger, Tracey S.
4
He, Hongwei
3
Melewar, T. C.
3
Roper, Stuart
3
Bruhn, Manfred
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Lee, Wai Jin
2
Maklan, Stan
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Phau, Ian
2
Presi, Caterina
2
Roulet, Raphael
2
Round, Griff
2
Sok, Phyra
2
Vlachos, Pavlos A.
2
Zhu, Weichun
2
Abimbola, Temi
1
Abosag, Ibrahim
1
Alexander, Nicholas
1
Alpert, Frank
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Baker, Brent L.
1
Balaji, M. S.
1
Balakrishnan, Melodena Stephens
1
Balmer, John M. T.
1
Bang, Nguyen
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
803
Journal of retailing and consumer services
671
Industrial marketing management : the international journal for industrial and high-tech firms
418
International journal of hospitality management
297
SpringerLink / Bücher
295
The journal of brand management : an international journal
283
The journal of product & brand management
237
The journal of services marketing
228
The journal of business & industrial marketing
199
Journal of the Academy of Marketing Science
190
The service industries journal
190
Journal of strategic marketing
179
Journal of marketing
147
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
137
Psychology & marketing
132
International journal of contemporary hospitality management
125
Journal of retailing
120
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
118
Journal of service research : JSR
117
Marketing intelligence & planning
117
Tourism management : research, policies, practice
112
Gabler Edition Wissenschaft
109
Cogent business & management
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
94
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
International journal of retail & distribution management
84
Service business
83
European journal of operational research : EJOR
82
Marketing letters : a journal of research in marketing
80
Springer eBook Collection / Business and Economics
80
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ECONIS (ZBW)
142
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1
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142
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
3
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
4
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
5
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
6
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
10
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
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