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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer credit"
~subject:"Markenartikel"
~subject:"Virales Marketing"
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Consumer credit
Markenartikel
Virales Marketing
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
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14
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English
63
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Buil, Isabel
2
De Chernatony, Leslie
2
Grohmann, Bianca
2
Lee, Wai Jin
2
O'Cass, Aron
2
Presi, Caterina
2
Sok, Phyra
2
Wallace, Elaine
2
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Alpert, Frank
1
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1
Balaji, M. S.
1
Bang, Nguyen
1
Bergami, Massimo
1
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1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Burt, Steven
1
Butaney, Gul T.
1
Canniford, Robin
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Chu, Po-young
1
Colliander, Jonas
1
Collins, Alan M.
1
Confos, Nicolla
1
Coyle, James R.
1
Cronin, James Martin
1
Das, Enny
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Davari, Arezoo
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1
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European journal of marketing : EJM
Journal of business research : JBR
329
Journal of retailing and consumer services
240
The journal of brand management : an international journal
189
The journal of product & brand management
182
Psychology & marketing
93
International journal of hospitality management
87
Asia Pacific journal of marketing and logistics
61
Journal of marketing communications
60
International journal of internet marketing and advertising : IJIMA
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Cogent business & management
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
The journal of consumer marketing
44
International journal of consumer studies
43
International journal of contemporary hospitality management
43
Journal of the Academy of Marketing Science
43
Journal of international consumer marketing
42
Federal Reserve Bulletin
41
Journal of marketing
41
Journal of promotion management : innovations in planning and applied research
41
Journal of hospitality marketing & management
40
Marketing intelligence & planning
40
Tourism management : research, policies, practice
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Journal of strategic marketing
37
International journal of advertising : the review of marketing communications
36
Journal of global marketing
35
Journal of travel and tourism marketing
35
Journal of fashion marketing and management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
SpringerLink / Bücher
31
International journal of advertising : the quarterly review of marketing communications
30
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ECONIS (ZBW)
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
7
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
10
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
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