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~isPartOf:"European journal of marketing : EJM"
~subject:"Firm performance"
~subject:"Strategisches Management"
~subject:"Werbung"
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Firm performance
Strategisches Management
Werbung
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
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Agic, Emir
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European journal of marketing : EJM
Journal of business research : JBR
80
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of strategic marketing
48
SpringerLink / Bücher
26
The journal of business & industrial marketing
25
Journal of the Academy of Marketing Science
19
International marketing review
18
Journal of marketing communications
18
Cogent business & management
15
International entrepreneurship and management journal
14
Marketing intelligence & planning
14
Journal of retailing and consumer services
13
International business review : the official journal of the European International Business Academy
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Lehrbuch
12
Springer eBook Collection
12
Journal of marketing
11
The marketing review
11
AMS review : official publication of the Academy of Marketing Science
10
International journal of business and globalisation : IJBG
10
Journal of business ethics : JOBE
10
Journal of global marketing
10
Journal of international marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
9
International journal of hospitality management
9
Journal of business strategy
9
Australasian marketing journal
8
Business horizons
8
International journal of economic perspectives : IJEP
8
Journal of advertising research
8
Management decision : MD
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International journal of advertising : the review of marketing communications
7
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ECONIS (ZBW)
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
7
Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
; …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Saved in:
8
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
Saved in:
9
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
10
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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