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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenartikel"
~subject:"Retail price"
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Markenartikel
Retail price
Handelsmarke
7
Store brand
7
Consumer behaviour
6
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6
Brand
5
Brand management
5
Markenführung
5
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3
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Burt, Steven
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Collins, Alan M.
1
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Palmeira, Mauricio
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Rubio Benito, Natalia
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Sebri, Mouna
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Yagüe Guillén, María Jésus
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European journal of marketing : EJM
Journal of retailing and consumer services
36
International journal of retail & distribution management
12
Journal of retailing
11
Journal of business research : JBR
10
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Journal of agricultural & food industrial organization
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Review of industrial organization : RIO
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Reihe: Marketing, Handel und Management
4
Report / Marketing Science Institute
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
Applied economics letters
3
European review of agricultural economics : ERAE
3
Gabler Edition Wissenschaft
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of food products marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
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ECONIS (ZBW)
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1
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
2
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
5
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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