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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketing management"
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Search: subject:"Public relations"
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Marketing management
Public relations
20
Öffentlichkeitsarbeit
20
Advertising industry
8
Marketingmanagement
8
Werbewirtschaft
8
Corporate culture
7
Corporate reputation
7
Firmenimage
7
Unternehmenskultur
7
Advertising
6
Brand architecture
6
Brand management
6
Markenarchitektur
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Markenführung
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Werbung
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Communication
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Advertising effects
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Beziehungsmarketing
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Consumer behaviour
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Corporate identity
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Großbritannien
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Balmern, John M. T.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Heller, Michael
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Laurie, Sally
1
Melewar, T. C.
1
Mortimer, Kathleen
1
Orazi, Davide C.
1
Rowley, Jennifer
1
Spotts, Harlan E.
1
Spry, Amanda
1
Theilacker, Max N.
1
Tonge, Jane
1
Turner, Paul
1
Vredenburg, Jessica
1
Weinberger, Marc G.
1
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European journal of marketing : EJM
SpringerLink / Bücher
16
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Journal of marketing communications
9
Springer Reference Wirtschaft
9
Journal of business research : JBR
8
A master class in brand planning : the timeless works of Stephen King
5
Europäische Hochschulschriften / 5
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of promotion management : JPM
4
Springer eBook Collection
4
Business horizons
3
Journal of marketing management : MM
3
Lehrbuch
3
Springer eBook Collection / Springer Reference DE
3
The marketing review
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
DUV / Wirtschaftswissenschaft
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Exploring public relations
2
Gabler-Edition Wissenschaft
2
IIMB management review
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
PR in practice series
2
Palgrave Studies of Marketing in Emerging Economies
2
Quintessenz-Reihe
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer eBook Collection / Business and Economics
2
Strategic corporate communication in the digital age
2
A.E. Res.
1
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ECONIS (ZBW)
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1
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
8
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
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