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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
Brand image
18
Markenimage
18
Marketing management
17
Marketingmanagement
17
Dienstleistungsqualität
15
Service quality
15
Brand
13
Markenartikel
13
Confidence
9
Vertrauen
9
Personality psychology
8
Persönlichkeitspsychologie
8
Customer orientation
7
Dienstleistungsmarketing
7
Emotion
7
Lieferantenmanagement
7
Services marketing
7
Supplier relationship management
7
Brand loyalty
6
Einzelhandel
6
Innovation
6
Kundenbindungsprogramm
6
Loyalty program
6
Retail trade
6
Salespeople
6
Verkaufspersonal
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer service
5
Employee retention
5
Kundenservice
5
Mitarbeiterbindung
5
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Undetermined
30
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Article
95
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95
Aufsatz in Zeitschrift
95
Case study
1
Fallstudie
1
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1
Übersichtsarbeit
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English
95
Author
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Dagger, Tracey S.
4
He, Hongwei
3
Bruhn, Manfred
2
De Chernatony, Leslie
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Maklan, Stan
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Baker, Brent L.
1
Balaji, M. S.
1
Balmer, John M. T.
1
Bell, John E.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Brun, Isabelle
1
Buil, Isabel
1
Burmann, Christoph
1
Butaney, Gul T.
1
Carbonell, Pilar
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Annie Huiling
1
Chen, Junsong
1
Chen, Weifeng
1
Choi, Beom Joon
1
Choi, Beom-jin
1
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European journal of marketing : EJM
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
95
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31
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95
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31
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
32
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
33
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
34
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
35
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
36
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
37
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
38
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
39
The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Carbonell, Pilar
;
Rodriguez Escudero, Ana Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 278-301
Persistent link: https://www.econbiz.de/10011309608
Saved in:
40
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
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