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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Schweidel, David A.
9
Tucker, Catherine
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Chen, Jing
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Jerath, Kinshuk
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European journal of operational research : EJOR
Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,342
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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611
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Tourism management : research, policies, practice
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Springer eBook Collection
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Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Managing conflicting revenue streams from advertisers and subscribers for online platforms
Li, Xin
;
Balasubramanian, Hari
;
Chen, Yan
;
Pang, Chuan
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 241-254
Persistent link: https://www.econbiz.de/10014456851
Saved in:
3
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
Sponsored data : a game-theoretic model with consumer multihoming behaviour
Wu, Jie
;
Li, Yunbing
;
Yu, Dong
;
Zha, Yong
- In:
European journal of operational research : EJOR
307
(
2023
)
2
,
pp. 731-744
Persistent link: https://www.econbiz.de/10014334936
Saved in:
5
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
6
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
7
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
10
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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