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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
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European journal of operational research : EJOR
Journal of electronic commerce research : JECR
Leitfaden Online-Marketing ; [Bd. 1]
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
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11
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10
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9
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9
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9
SpringerLink / Bücher
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9
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essentials
9
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8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
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Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
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ECONIS (ZBW)
21
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1
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
3
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
4
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
5
Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Zhao, Daying
;
Fang, Bin
;
Li, Huiying
;
Ye, Qiang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
Saved in:
6
Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai
;
Song, Yiping
;
Pancras, Joseph
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
Saved in:
7
Expert-mediated sequential search
Chhabra, Meenal
;
Das, Sanmay
;
Sarne, David
- In:
European journal of operational research : EJOR
234
(
2014
)
3
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010360399
Saved in:
8
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
9
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
Saved in:
10
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
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