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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Sales promotion"
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Search: subject:"Promotion"
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Sales promotion
Verkaufsförderung
38
Preismanagement
20
Pricing strategy
20
Consumer behaviour
19
Konsumentenverhalten
19
Gesundheitsvorsorge
15
Preventive care
15
Theorie
12
Theory
12
Einzelhandel
10
Retail trade
10
Low-cost strategy
9
Niedrigpreisstrategie
9
Lieferkette
6
OR in health services
6
Supply chain
6
Arzneimittel
5
Infectious disease
5
Infektionskrankheit
5
Kundenbindungsprogramm
5
Loyalty program
5
OR in marketing
5
Pharmaceuticals
5
Cancer
4
Decision under uncertainty
4
Distribution channel
4
Entscheidung unter Unsicherheit
4
Forecasting model
4
Gesundheitspolitik
4
Health policy
4
Krebskrankheit
4
Lagermanagement
4
Online retailing
4
Online-Handel
4
Prognoseverfahren
4
Rabatt
4
Rebate
4
Selling
4
Supply chain management
4
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16
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1
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Article
39
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39
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39
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English
39
Author
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Bijmolt, Tammo H. A.
2
Fildes, Robert
2
Ma, Shaohui
2
Mantrala, Murali K.
2
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Aspara, Jaakko
1
Aydas, Osman
1
Baets, Shari de
1
Barone, Michael J.
1
Bearden, William O.
1
Becerril-Arreola, Rafael
1
Bommaraju, Raghuram
1
Breugelmans, Els
1
Chen, Pingping
1
Cheng, T. C. E.
1
Cheng, Xianghui
1
Chiang, Wei-yu Kevin
1
Corfman, Kim P.
1
Deng, Shiming
1
Dholakia, Utpal M.
1
Dorotic, Matilda
1
Erev, Ido
1
Flores, Constanza
1
Fok, Dennis
1
Garrett, Jason
1
Gopalakrishna, Srinath
1
Gökgür, Burak
1
Haruvy, Ernan
1
Haws, Kelly L.
1
Heese, Hans Sebastian
1
Heiman, Amir
1
Heravi, Saeed M.
1
Herpen, Erica van
1
Herrmann, Andreas
1
Hess, James D.
1
Hewage, Harsha Chamara
1
Hu, Qiying
1
Hua, Guowei
1
Huang, Tao
1
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European journal of operational research : EJOR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
39
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39
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
3
Optimal
promotion
strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
4
Forecast adjustments during post-promotional periods
Hewage, Harsha Chamara
;
Perera, H. Niles
;
Baets, Shari de
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 461-472
Persistent link: https://www.econbiz.de/10013207267
Saved in:
5
Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping
;
Zhao, Ruiqing
;
Yan, Yingchen
;
Zhou, Chi
- In:
European journal of operational research : EJOR
295
(
2021
)
3
,
pp. 935-948
Persistent link: https://www.econbiz.de/10012622422
Saved in:
6
Evaluating the impact of VAT-free
promotion
: the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
7
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
8
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
9
Buying free rewards : the impact of a points-plus-cash
promotion
on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
10
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
1
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