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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Choi, Tsan-Ming
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European journal of operational research : EJOR
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289
Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,538
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Can online interfaces enhance learning for public decision-making? : eliciting citizens' preferences for multicriteria decision analysis
Aubert, Alice H.
;
Schmid, Sara
;
Lienert, Judit
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 760-775
Persistent link: https://www.econbiz.de/10014456901
Saved in:
6
Capacity planning with uncertainty on contract fulfillment
Crainic, Teodor Gabriel
;
Perboli, Guido
;
Rei, Walter
; …
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 152-175
Persistent link: https://www.econbiz.de/10014456841
Saved in:
7
Channel strategies for competing retailers : whether and when to introduce live stream?
Huang, Lingchen
;
Bin, Liu
;
Rong, Zhang
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 413-426
Persistent link: https://www.econbiz.de/10014456278
Saved in:
8
Cluster-based lateral transshipments for the Zambian health supply chain
Vanvuchelen, Nathalie
;
De Boeck, Kim
;
Boute, Robert N.
- In:
European journal of operational research : EJOR
313
(
2024
)
1
,
pp. 373-386
Persistent link: https://www.econbiz.de/10014456571
Saved in:
9
Compete or cooperate? : effects of channel relationships on government policies for sustainability
Dou, Guowei
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 718-732
Persistent link: https://www.econbiz.de/10014456630
Saved in:
10
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
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