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~isPartOf:"European management journal"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
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Consumer behaviour
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European management journal
International journal of technology marketing : IJTMkt
International journal of consumer studies
30
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20
Marketing intelligence & planning
6
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6
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5
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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ECONIS (ZBW)
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1
Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Gevers, Noortje
;
Millemann, Jan Andre
;
Schnellbaecher, …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 241-268
Persistent link: https://www.econbiz.de/10015062503
Saved in:
2
Social influence in online retail : a review and research agenda
Kalia, Prateek
;
Zia, Adil
;
Batth, Kulvinder Kaur
- In:
European management journal
41
(
2023
)
6
,
pp. 1034-1046
Persistent link: https://www.econbiz.de/10014485439
Saved in:
3
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
4
Consumers' adoption of wearable technologies :
literature
review
, synthesis, and future research agenda
Kalantari, Mahdokht
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
Saved in:
5
Consumer trust repair : a critical
literature
review
Bozic, Branko
- In:
European management journal
35
(
2017
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10011746243
Saved in:
6
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
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