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~isPartOf:"European management journal"
~isPartOf:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
27
Kundenwert
27
Betriebliche Wertschöpfung
15
Value creation
15
Beziehungsmarketing
14
Relationship marketing
14
Service-Dominant Logic
9
Service-dominant logic
9
Customer integration
7
Kundenintegration
7
Lieferantenmanagement
6
Supplier relationship management
6
value co-creation
6
Marketing theory
5
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resource integration
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Aufsatz in Zeitschrift
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English
27
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Corsaro, Daniela
2
Edvardsson, Bo
2
Frow, Pennie
2
Hilton, Toni
2
Hughes, Tim
2
Kleinaltenkamp, Michael
2
Anzivino, Alessia
1
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1
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1
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1
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1
Domegan, Christine
1
Díaz-Méndez, Montserrat
1
Echeverri, Per
1
Echeveste, Márcia Elisa
1
Elsner, Ralf
1
Farquhar, Jillian Dawes
1
Grinevich, Vadim
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Haase, Michaela
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Lukrafka, Tatiany Oleques
1
Makkonen, Hannu
1
McColl-Kennedy, Janet R.
1
McHugh, Patricia
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Mencarelli, Rémi
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European management journal
Marketing theory
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
The journal of services marketing
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
27
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27
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
3
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
4
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
5
A geographic picture of Lean adoption in the public sector : cases, approaches, and a refreshed agenda
Lukrafka, Tatiany Oleques
;
Silva, Diego Souza
; …
- In:
European management journal
38
(
2020
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012268732
Saved in:
6
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
7
Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat
;
Saren, Michael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
Saved in:
8
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
9
Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela
;
Edvardsson, Bo
;
Colurcio, Maria
- In:
Marketing theory
19
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
Saved in:
10
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
1
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