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~isPartOf:"European management journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
Business-to-business marketing
Customer value
35
Kundenwert
35
Relationship marketing
20
Betriebliche Wertschöpfung
16
Value creation
16
B-to-B-Marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Customer integration
7
Kundenintegration
7
Value co-creation
7
Marketing management
5
Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Salespeople
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Bewertung
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Strategisches Management
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Business process management
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Business relationships
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Business-to-Business marketing
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Customer satisfaction
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Customer service
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Deutschland
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Dienstleistungsqualität
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Dienstleistungssektor
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Employee retention
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Firm performance
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Schwepker, Charles H. <Jr.>
2
Alejandro, Thomas Brashear
1
Beeser, Anemone J.
1
Biemans, Wim G.
1
Burton, Jamie
1
Cabanelas, Pablo
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Chipulu, Maxwell
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Cobelli, Nicola
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Confente, Ilenia
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1
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1
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1
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Grinevich, Vadim
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1
Haenlein, Michael
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Mahdiloo, Mahdi
1
Mai, Enping
1
Niemelä-Nyrhinen, Jenni
1
Noorizadeh, Abdollah
1
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1
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European management journal
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of business research : JBR
57
Journal of retailing and consumer services
30
Journal of marketing
20
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
Journal of business-to-business marketing
8
Tourism management : research, policies, practice
8
Journal of marketing analytics : JMA
7
Journal of marketing management : MM
7
Management decision : MD
7
Marketing intelligence & planning
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Creating and managing superior customer value
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of revenue and pricing management
6
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ECONIS (ZBW)
27
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
5
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
6
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
7
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
8
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
9
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
10
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
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