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~isPartOf:"European research studies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Co-creation"
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Marketingmanagement
Customer integration
78
Kundenintegration
78
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
39
Relationship marketing
39
Lieferantenmanagement
30
Supplier relationship management
30
Value co-creation
30
B-to-B-Marketing
21
Business-to-business marketing
21
Customer value
18
Innovation
18
Kundenwert
18
Business network
13
Co-creation
13
Innovation management
13
Innovationsmanagement
13
New product development
13
Produktentwicklung
13
Unternehmensnetzwerk
13
Consumer behaviour
11
Konsumentenverhalten
11
Service-Dominant Logic
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Service-dominant logic
11
Social Web
9
Social web
9
Customer engagement
8
Marketing management
8
Inter-firm cooperation
7
Unternehmenskooperation
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Bundling strategy
6
Corporate Social Responsibility
6
Corporate social responsibility
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Leistungsbündel
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand management
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Aufsatz in Zeitschrift
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Agnihotri, Raj
1
Andriyansah
1
Benson-Rea, Maureen
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Fadhilah, Muinah
1
Falk, Tomas
1
Gopalakrishna, Srinath
1
Jiang, Yanxin
1
Lawrence, Justin M.
1
Li, Shuyang
1
Luoma, Jukka
1
Malthouse, Edward C.
1
Nguyen, Thuy D.
1
Odlin, Denis
1
Paswan, Audhesh
1
Peng, Guochao
1
Shabbir, Rizwan
1
Sihvonen, Antti
1
Xing, Fei
1
Zhang, Bingqian
1
Zhang, Jing
1
Zhang, Jun
1
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European research studies
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
The journal of business & industrial marketing
6
Journal of retailing and consumer services
5
European journal of marketing : EJM
3
International journal of innovation management
3
Business horizons
2
International journal of hospitality management
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of service management
2
Management decision : MD
2
Management research review
2
Marketing intelligence & planning
2
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
California management review
1
Corporate reputation review : an international journal
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
European management journal
1
European retail research
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global journal of business research : GJBR
1
IEEE transactions on engineering management : EM
1
Industry and innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation: organization & management : IOM
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of innovation and technology management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of general management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
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ECONIS (ZBW)
8
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1
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
2
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
3
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
4
Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia
Fadhilah, Muinah
;
Andriyansah
- In:
European research studies
20
(
2017
)
4B
,
pp. 134-148
Persistent link: https://www.econbiz.de/10012219534
Saved in:
5
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
8
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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