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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of hospitality management"
~subject:"Beziehungsmarketing"
~subject:"customer loyalty"
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Beziehungsmarketing
customer loyalty
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
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5
Kundenbindung
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Customer satisfaction
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Kundentreue
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Kundenzufriedenheit
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Negativität
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Airbnb
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Beziehungsmanagement
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Gabler Edition Wissenschaft
International journal of hospitality management
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
9
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Edward Elgar E-Book Archive
4
Services marketing quarterly
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Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Research
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The journal of product & brand management
3
Tourism management : research, policies, practice
3
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
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Elgar original reference
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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Innovatives Markenmanagement
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International business review : the official journal of the European International Business Academy
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International journal of business excellence
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International journal of business information systems : IJBIS
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International journal of economic research
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International journal of management and economics
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International journal of management concepts and philosophy : IJMCP
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ECONIS (ZBW)
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1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
5
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
6
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
7
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
8
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
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