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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Service business"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Customer integration
42
Kundenintegration
42
Relationship marketing
27
Betriebliche Wertschöpfung
16
Value creation
16
Consumer behaviour
13
Konsumentenverhalten
13
Produktentwicklung
11
Dienstleistungsqualität
10
Service quality
10
Co-creation
9
Value co-creation
8
Customer satisfaction
7
Innovation
7
Innovation management
7
Innovationsmanagement
7
Kundenzufriedenheit
7
Social Web
7
Social web
7
Customer engagement
6
Customer participation
6
Kundenorientierung
6
New product development
6
Customer value
5
Kundenwert
5
Brand management
4
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Markenführung
4
Service industry
4
Service-Dominant Logic
4
Service-dominant logic
4
Theorie
4
Theory
4
Dienstleistung
3
Holiday behaviour
3
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Le Nguyen Hau
4
Möller, Matthias
2
Pham Ngoc Thuy
2
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Cambra-Fierro, Jesús
1
Chen, Yu Hsin
1
Chou, Hsin-Hui
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dong, Lin
1
Eisingerich, Andreas B
1
Enke, Margit
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Hoa Pham Thi
1
Hong, Soon Goo
1
Huang, Chao-Chin
1
Joo, Jaehun
1
José Quero, María
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Jun, Jongkun
1
Kelleher, Carol
1
Keng, Ching-Jui
1
Kull, Alexander J.
1
Larivière, Bart
1
Lee, Heejung
1
Lee, Thaemin
1
Li, Eldon Yu-zen
1
Mai Thi My‑Quyen
1
Marakhimov, Azizbek
1
Marchand, André
1
Melero-Polo, Iguácel
1
Menezes, João Carlos Rosmaninho
1
Neslin, Scott A.
1
Nguyen Bac Nguyen
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Service business
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
27
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1
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
3
Understanding customer-centric socialization in tourism services
Yen, HsiuJu Rebecca
;
Hoa Pham Thi
;
Li, Eldon Yu-zen
- In:
Service business
15
(
2021
)
4
,
pp. 695-723
Persistent link: https://www.econbiz.de/10012794110
Saved in:
4
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
5
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
6
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
7
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
8
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
9
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
10
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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