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~isPartOf:"Gabler Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology management : IJTM"
~subject:"Business-to-business marketing"
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Search: subject_exact:"Co-creation"
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Business-to-business marketing
Customer integration
97
Kundenintegration
97
Betriebliche Wertschöpfung
47
Value creation
47
Beziehungsmarketing
42
Relationship marketing
42
Lieferantenmanagement
33
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33
Value co-creation
30
Innovation management
25
Innovationsmanagement
25
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23
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23
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology management : IJTM
The journal of business & industrial marketing
15
Journal of business-to-business marketing
4
Research
4
Journal of business research : JBR
3
California management review
2
Customer engagement marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Interaktives Marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Springer eBook Collection
2
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1
Asia Pacific business review
1
Customer engagement : contemporary issues and challenges
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Edition scientifique
1
Electronic markets : the international journal on networked business
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Forschungsbericht zum Marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
How to succeed in the digital age : strategies from 17 top managers
1
International business and economics research journal
1
International journal of entrepreneurship and innovation management
1
International journal of innovation management
1
International journal of market research
1
International journal of services and operations management
1
Journal of industrial and business economics
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategy and management
1
Marketing theory
1
Markt- und Unternehmensentwicklung / Markets and Organisations
1
Markt- und Unternehmensentwicklung Markets and Organisations
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ECONIS (ZBW)
23
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1
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
5
IMP 2019 conference special edition "alue co-creation in B2B markets"
AlHussan, Fawaz Baddar
;
Paparoidamis, Nicholas G.
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 163-165
Persistent link: https://www.econbiz.de/10013194596
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
8
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
9
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
10
How firms synergise : understanding motives and management of co-creation for business-to-business services
Schwetschke, Stephan
;
Durugbo, Christopher
- In:
International journal of technology management : IJTM
76
(
2018
)
3/4
,
pp. 258-284
Persistent link: https://www.econbiz.de/10011896391
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