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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Electronic Commerce"
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Electronic Commerce
Social Web
195
Social web
195
Online-Marketing
117
Internet marketing
116
Consumer behaviour
95
Konsumentenverhalten
95
social media
53
Brand management
50
Markenführung
50
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
36
Relationship marketing
36
Web 2.0 technologies
32
Web 2.0-Technologien
32
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Online retailing
21
Online-Handel
21
Werbung
21
Internet
20
Soziales Netzwerk
20
Social network
19
Deutschland
18
Germany
18
Facebook
16
Marketing management
16
Marketingmanagement
16
E-commerce
14
Website
13
electronic word-of-mouth
12
Media usage
11
Mediennutzung
11
social media marketing
11
Brand
10
Data Mining
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Ahuja, Vandana
1
Akar, Ezgi
1
Babakus, Emin
1
Bao, Tong
1
Barrichello, Alcides
1
Brünink, Leonine A.
1
Dalgic, Tevfik
1
Diirr, Bruna
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Garcia, Ana Cristina Bicharra
1
Giraldi, Janaina de Moura Engracia
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Kupke, Sören
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Lassnig, Markus
1
Lattemann, Christoph
1
Lorenzo-Romero, Carlota
1
Mangold, W. Glynn
1
Merlo, Edgard Monforte
1
Mitchell, Vincent-Wayne
1
Morano, Rogério Scabim
1
Oliveira, Carlos
1
Pagan, Karina Munari
1
Pagan, Natália Munari
1
Reisenzahn, Thomas
1
Santos, Emerson Gomes dos
1
Smith, Katherine Taken
1
Stieglitz, Stefan
1
Tarkiainen, Anssi
1
Ullrich, Sebastian
1
Unal, Sevtap
1
Walsh, Gianfranco
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
37
Journal of business research : JBR
27
Journal of management information systems : JMIS
27
Journal of retailing and consumer services
26
Electronic commerce research
24
Information systems research : ISR
21
Technological forecasting & social change : an international journal
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Springer eBook Collection
14
Journal of internet commerce
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of electronic commerce : IJEC
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of open innovation : technology, market, and complexity
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Premier reference source
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Electronic commerce research and applications
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of networking and virtual organisations : IJNVO
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Springer Proceedings in Business and Economics
8
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
Journal of marketing management : MM
7
Administrative Sciences : open access journal
6
How to succeed in the digital age : strategies from 17 top managers
6
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ECONIS (ZBW)
14
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14
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
3
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
4
How avatars help enhancing self-image congruence
Unal, Sevtap
;
Dalgic, Tevfik
;
Akar, Ezgi
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 374-395
Persistent link: https://www.econbiz.de/10012139709
Saved in:
5
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
6
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
7
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
8
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
9
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
10
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
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