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~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"B2B"
~subject:"Physical distribution"
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B2B
Physical distribution
B-to-B-Marketing
270
Business-to-business marketing
270
Lieferantenmanagement
151
Supplier relationship management
151
Relationship marketing
88
Beziehungsmarketing
87
Marketing management
49
Marketingmanagement
49
Salespeople
32
Verkaufspersonal
32
E-commerce
28
Electronic Commerce
28
Consumer behaviour
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Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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Betriebliche Wertschöpfung
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Brand management
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Markenführung
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Value creation
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Business-to-Business marketing
17
Bibliometrics
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Bibliometrie
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Firm performance
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Unternehmenserfolg
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Customer integration
15
Industrial marketing
15
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2
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1
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1
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Handbook of business-to-business marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of business research : JBR
9
Springer eBook Collection
7
SpringerLink / Bücher
7
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The Oxford handbook of strategic sales and sales management
3
The journal of personal selling & sales management : JPSSM
3
essentials
3
Administrative Sciences : open access journal
2
Beiträge zum Controlling
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
International journal of business environment : IJBE
2
International journal of electronic customer relationship management : IJECRM
2
International journal of technology marketing : IJTMkt
2
Journal of marketing management : MM
2
Journal of personal selling & sales management
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Marketing-Management
2
Springer eBooks / Business and Economics
2
The service industries journal
2
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
2
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
2
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business horizons
1
Business process management journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Cogent business & management
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Controlling und Big Data : [Potenziale von Big Dats für die Unternehmenssteuerung, Einsatzmöglichkeiten für Planung und Reporting, Data Scientist als neue Rolle im Controlling, Big Data-Projekte erfolgreich planen und umsetzen]
1
Economies et sociétés ; 45,4
1
Electronic markets : the international journal on networked business
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ECONIS (ZBW)
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
3
The power of connecting experience data and operational data : more than the sum of its parts?
Bathke, Henrik
;
Birkel, Hendrik
;
Gracht, Heiko von der
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2604-2625
Persistent link: https://www.econbiz.de/10014472598
Saved in:
4
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
5
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
6
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
7
The PPE industry in Italy during COVID-19 : supply chain disruption and the adoption of digital and social media in B2B firms
Hu, Lala
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2050-2063
Persistent link: https://www.econbiz.de/10013455379
Saved in:
8
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
9
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
10
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
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