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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
International marketing
172
Internationales Marketing
164
Consumer behaviour
48
Konsumentenverhalten
48
Marketing management
30
Marketingmanagement
30
Multinationales Unternehmen
28
Transnational corporation
28
Brand management
27
Markenführung
27
Cultural identity
26
Kulturelle Identität
26
Brand image
23
Markenimage
23
Welt
23
World
23
Firm performance
20
Globalisierung
20
Globalization
20
Unternehmenserfolg
20
International market entry
18
Internationaler Markteintritt
18
Theorie
18
Theory
18
Designation of origin
16
Bibliometrics
15
Bibliometrie
15
Emerging economies
14
Schwellenländer
14
KMU
12
Marketing
12
SME
12
Strategic management
12
Strategisches Management
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
National culture
10
Nationalkultur
10
USA
10
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12
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16
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16
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16
Systematic review
1
Übersichtsarbeit
1
Language
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English
16
Author
All
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Balabanis, George
1
Bartsch, Fabian
1
Braun, Jakob
1
Cerviño, Julio
1
Chu, Kyounghee
1
Cleveland, Mark
1
D'Souza, Clare M.
1
Diamantopoulos, Adamantios
1
Garrett, Tony C.
1
Gregory, Gary
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Herz, Marc
1
Hong, Ruiyang
1
Hu, Zuohao
1
Insch, Andrea
1
Japutra, Arnold
1
Kim, Kyung Ae
1
Knight, John
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Lee, Sung-kyu
1
Majid, Kashef A.
1
Mandler, Timo
1
Martín Martín, Oscar
1
Mather, Damien
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Saldivar, Roberto
1
Samiee, Saeed
1
Seo, Yuri
1
Septianto, Felix
1
Siamagka, Niloletta-Theofania
1
Sullivan Mort, Gillian
1
Sung, Billy
1
Verlegh, Peeter
1
Winit, Warat
1
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Published in...
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Handbook of research on international advertising
International marketing review
The SAGE handbook of international marketing
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
Asia Pacific journal of marketing and logistics
4
International business review : the official journal of the European International Business Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Journal of business research : JBR
3
Business history
2
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
China & world economy
1
Cross cultural & strategic management
1
Cross cultural management : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
DUV : Wirtschaftswissenschaft
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Emerging markets, finance and trade : EMFT
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship in international marketing
1
European research studies
1
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ECONIS (ZBW)
16
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1
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10
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16
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1
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
Country of origin effects in
international
marketing
channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
6
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
7
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea
;
Mather, Damien
;
Knight, John
- In:
International marketing review
34
(
2017
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
Saved in:
10
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
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