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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
International marketing
172
Internationales Marketing
164
Consumer behaviour
48
Konsumentenverhalten
48
Marketing management
30
Marketingmanagement
30
Multinationales Unternehmen
28
Transnational corporation
28
Brand management
27
Markenführung
27
Cultural identity
26
Kulturelle Identität
26
Brand image
23
Markenimage
23
Welt
23
World
23
Firm performance
20
Globalisierung
20
Globalization
20
Unternehmenserfolg
20
International market entry
18
Theorie
18
Theory
18
Designation of origin
16
Herkunftsbezeichnung
16
Bibliometrics
15
Bibliometrie
15
Emerging economies
14
Schwellenländer
14
KMU
12
Marketing
12
SME
12
Strategic management
12
Strategisches Management
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
National culture
10
Nationalkultur
10
USA
10
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Article
18
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18
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18
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English
18
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Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Gnizy, Itzhak
2
Khan, Zaheer
2
Zahoor, Nadia
2
Ahammad, Mohammad F.
1
Ahmed, Farhad Uddin
1
Arslan, Ahmad
1
Baker, William E.
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Chung, Henry F. L.
1
Cooper, Cary
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Efrat, Kalanit
1
Enderwick, Peter
1
Grinstein, Amir
1
Haapanen, Lauri
1
Hadjikhani, Amjad
1
Hoque, Mohammad Tayeenul
1
Hurmelinna-Laukkanen, Pia
1
Ibrahim, Fahad
1
Khan, Huda
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
Liu, Yipeng
1
Malhotra, Shavin
1
Mitręga, Maciej
1
Mostafiz, Md Imtiaz
1
Mullen, Michael R.
1
Naruemitmongkonsuk, Jinda
1
Nath, Prithwiraj
1
Park, Sohee
1
Pfajfar, Gregor
1
Rao-Nicholson, Rekha
1
Rivero-Gutierrez, Lourdes
1
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Handbook of research on international advertising
International marketing review
The SAGE handbook of international marketing
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Europäische Hochschulschriften / 5
7
Journal of international entrepreneurship
7
Journal of global marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of world business : JWB
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Reihe: Marketing : MAR
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Die Betriebswirtschaft : DBW
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Führungspraxis und Führungskultur
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Grundlagen Export und Internationalisierung
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of entrepreneurship and small business
2
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ECONIS (ZBW)
18
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18
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Enhancing
international
marketing
capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
4
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
5
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
6
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
7
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
8
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
9
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
10
Uncovering the influence of the
international
marketing
function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
1
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