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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Innovation"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Innovation
Leistungsbündel
B-to-B-Marketing
300
Business-to-business marketing
300
Lieferantenmanagement
160
Supplier relationship management
160
Relationship marketing
96
Beziehungsmarketing
95
Marketing management
52
Marketingmanagement
52
Salespeople
42
Verkaufspersonal
42
Selling
32
Verkauf
32
E-commerce
28
Electronic Commerce
28
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
25
Kundenzufriedenheit
25
B2B
22
Business network
21
Social Web
21
Social web
21
Unternehmensnetzwerk
21
Customer value
19
Kundenwert
19
USA
19
United States
19
Betriebliche Wertschöpfung
18
Brand management
18
Markenführung
18
Value creation
18
Business-to-Business marketing
17
Firm performance
17
Internet marketing
17
Online-Marketing
17
Unternehmenserfolg
17
Bibliometrics
16
Bibliometrie
16
Innovation management
16
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31
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32
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2
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Kindström, Daniel
3
Adamson, Brent
2
Bertini, Marco
2
Brashear-Alejandro, Thomas
2
Cantù, Chiara
2
Dixon, Matthew
2
Jalkala, Anne Maarit
2
Kowalkowski, Christian
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Asare, Anthony K.
1
Athanasopoulou, Pinelopi
1
Bornemann, Torsten
1
Brenčič, Maja Makovec
1
Brown, Brian
1
Casidy, Riza
1
Classen, Moritz
1
Colm, Laura
1
Corsaro, Daniela
1
Coutelle-Brillet, Patricia
1
Dotzel, Thomas
1
Elvers, David
1
Finch, John H.
1
Fready, Samby
1
Friedli, Thomas
1
Garets, Veronique des
1
Hohenberg, Sebastian
1
Homburg, Christian
1
Hussein, Rania Mohamed Samir
1
Indounas, Kostis
1
Johnston, Wesley J.
1
Jones, Janice
1
Kang, Jun
1
Keränen, Joona
1
Komulainen, Hanna
1
Kooli, Kaouther
1
Makkonen, Hannu Sakari
1
Mattsson, Jan
1
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1
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1
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of business-to-business marketing
14
SpringerLink / Bücher
10
Journal of business research : JBR
8
Research
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Innovation in pricing : contemporary theories and best practices
4
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Springer eBook Collection / Business and Economics
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Research
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of marketing research
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection
2
The Oxford handbook of strategic sales and sales management
2
The journal of services marketing
2
AIM Research working paper series
1
Administrative Sciences : open access journal
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
B to B
1
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ECONIS (ZBW)
34
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1
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
3
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
4
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
5
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
6
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
7
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
8
B2B technology adoption in customer driven supply chains
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Kang, Jun
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011539305
Saved in:
9
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
10
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
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