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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Leistungsbündel"
~subject:"Relationship marketing"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Relationship marketing
B-to-B-Marketing
300
Business-to-business marketing
300
Lieferantenmanagement
160
Supplier relationship management
160
Beziehungsmarketing
95
Marketing management
52
Marketingmanagement
52
Salespeople
42
Verkaufspersonal
42
Selling
32
Verkauf
32
E-commerce
28
Electronic Commerce
28
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
25
Kundenzufriedenheit
25
Innovation
23
B2B
22
Business network
21
Social Web
21
Social web
21
Unternehmensnetzwerk
21
Customer value
19
Kundenwert
19
USA
19
United States
19
Betriebliche Wertschöpfung
18
Brand management
18
Markenführung
18
Value creation
18
Business-to-Business marketing
17
Firm performance
17
Internet marketing
17
Online-Marketing
17
Unternehmenserfolg
17
Bibliometrics
16
Bibliometrie
16
Innovation management
16
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Undetermined
50
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2
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Article
104
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Article in journal
105
Aufsatz in Zeitschrift
105
Case study
6
Fallstudie
6
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Collection of articles of several authors
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Sammelwerk
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English
104
German
2
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Grewal, Rajdeep
3
Kowalkowski, Christian
3
Adamson, Brent
2
Bertini, Marco
2
Bornemann, Torsten
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Dixon, Matthew
2
Drummond, Conor
2
Homburg, Christian
2
Høgevold, Nils
2
Lacoste, Sylvie
2
Lilien, Gary L.
2
Lin, Ming-ji James
2
McGrath, Helen
2
Nyadzayo, Munyaradzi
2
O'Toole, Thomas
2
Svensson, Göran
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Ulkuniemi, Pauliina
2
Ahmad, Bilal
1
Akhtar, Nadeem
1
Al-Kwifi, Sam O.
1
Alavi, Sascha
1
Albadvi, Amir
1
Alet Vilaginés, Josep
1
Ali M. Yunus
1
Alonso-Garcia, Javier
1
Anaza, Nwamaka A.
1
Andaleeb, Syed S.
1
Ashfaq, Muhammad
1
Askariazad, Mohammad Hossein
1
Ata, U. Zeynep
1
Babakhani, Nazila
1
Barac, Dušan
1
Barry, James M.
1
Bathke, Henrik
1
Ben Abdelaziz, Fouad
1
Bettis-Outland, Harriette
1
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
170
Journal of business-to-business marketing
37
Journal of business research : JBR
36
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
12
The journal of personal selling & sales management : JPSSM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
International journal of procurement management
4
International journal of services and operations management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Electronic markets : the international journal on networked business
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler Research
3
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service management
3
Journal of service research
3
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ECONIS (ZBW)
106
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1
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106
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date (oldest first)
1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
6
The power of connecting experience data and operational data : more than the sum of its parts?
Bathke, Henrik
;
Birkel, Hendrik
;
Gracht, Heiko von der
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2604-2625
Persistent link: https://www.econbiz.de/10014472598
Saved in:
7
"What’s it really worth?" : a meta-analysis of customer-perceived relationship value in B2B markets
Geiger, Ingmar
;
Naacke, David
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 751-773
Persistent link: https://www.econbiz.de/10014227498
Saved in:
8
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
9
The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso
;
Mayberry, Robert
;
Boles, James …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113
Saved in:
10
Critical incidents and dissatisfaction in B2B relationships : an appraisal theory analysis
Pascual-Nebreda, Laura
;
Cabanelas, Pablo
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1574-1586
Persistent link: https://www.econbiz.de/10014314146
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