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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of production economics"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Distribution channel"
~subject:"Spieltheorie"
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Search: subject_exact:"Marketing strategy"
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Distribution channel
Spieltheorie
Marketing management
116
Marketingmanagement
116
Theorie
32
Theory
32
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
17
Relationship marketing
17
Competitive strategy
11
Preismanagement
11
Pricing strategy
11
Wettbewerbsstrategie
11
Vertriebsweg
10
Brand
9
Innovation
9
Markenartikel
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USA
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United States
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Market entry
7
Markteintritt
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Brand management
6
Game theory
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Lieferkette
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Markenführung
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Supply chain
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Customer value
5
Einzelhandel
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Internet marketing
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Kundenwert
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Lieferantenmanagement
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Market research
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Marketing
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Marktforschung
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Online-Marketing
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16
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Raju, Jagmohan Singh
2
Agarwal, Ritu
1
Amrouche, Nawel
1
Balachander, Subramanian
1
Bian, Junsong
1
Bradlow, Eric T.
1
Caldieraro, Fabio
1
Feit, Elea McDonnell
1
Guo, Liang
1
Guo, Xiaolei
1
Gómez, Miguel I.
1
He, Chuan
1
Hong, Yuan
1
Jaikumar, Ramchandran
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Karnani, Aneel Gobindram
1
Ke, Shaowei
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kuruzovich, Jason
1
Li, Kevin W.
1
Li, Xiangyong
1
Li, Zhaolin
1
Mehra, Amit
1
Pedram, Mahmood
1
Pei, Zhi
1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
Ryan, Jennifer K.
1
Soysal, Gonca
1
Subramanian, Upender
1
Sun, Daewon
1
Viswanathan, Siva
1
Yan, Ruiliang
1
Yang, Lu
1
Zantedeschi, Daniel
1
Zhang, Xingtan
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Zhang, Z. John
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Zhong, Ning
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Harvard-Business-Manager : das Wissen der Besten
International journal of production economics
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of retailing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Europäische Hochschulschriften / 5
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Information systems research : ISR
3
Interactive and multi-channel marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Marketing letters : a journal of research in marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Schriften zu Distribution und Handel
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific journal of marketing and logistics
2
CORE discussion paper : DP
2
Direct marketing : an international journal
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler-Edition Wissenschaft
2
International journal of electronic commerce : IJEC
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
16
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1
Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
Saved in:
2
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
3
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Selling through outlets : the impact of quality, product development risk, and market awareness
Li, Zhaolin
;
Ryan, Jennifer K.
;
Sun, Daewon
- In:
International journal of production economics
186
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011697102
Saved in:
7
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
10
Distribution channel strategies in a mixed market
Bian, Junsong
;
Guo, Xiaolei
;
Li, Kevin W.
- In:
International journal of production economics
162
(
2015
),
pp. 13-24
Persistent link: https://www.econbiz.de/10010515863
Saved in:
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