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~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Marketing management
116
Marketingmanagement
116
Konsumentenverhalten
35
Advertising effects
18
Werbewirkung
18
Brand management
16
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integrated marketing communications
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Hochschulschriften zur Betriebswirtschaftslehre
Journal of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Journal of business research : JBR
69
SpringerLink / Bücher
65
Europäische Hochschulschriften / 5
53
Journal of retailing and consumer services
46
Gabler Edition Wissenschaft
41
Lehrbuch
26
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
24
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
Schriften zu Marketing und Management
22
Springer eBook Collection / Business and Economics
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Neue betriebswirtschaftliche Forschung : Nbf
18
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Journal of strategic marketing
14
The journal of business & industrial marketing
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Berichte aus der Betriebswirtschaft
12
Cogent business & management
12
DUV : Wirtschaftswissenschaft
12
International journal of retail & distribution management
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
International journal of wine business research : IJWBR
11
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ECONIS (ZBW)
43
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1
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43
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
7
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
8
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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