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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Henneberg, Stephan"
~person:"Zaefarian, Ghasem"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
Intereconomics : review of European economic policy
Journal of retailing and consumer services
Journal of business research : JBR
9
Psychology & marketing
3
European journal of marketing : EJM
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
52
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1
How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia
;
Zaefarian, Ghasem
;
Iurkov, Viacheslav
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
Saved in:
2
Improving PLS-SEM use for business marketing research
Guenther, Peter
;
Guenther, Miriam
;
Ringle, Christian M.
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
Saved in:
3
Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem
;
Misra, Shekhar
;
Koval, Mariia
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
Saved in:
4
Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Parida, Vinit
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
Saved in:
5
A step-by-step guide of (fuzzy set) qualitative comparative analysis : from theory to practice via an implementation in a B2B context
Saridakis, Charalampos
;
Zaefarian, Ghasem
;
Ganotakis, …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 92-107
Persistent link: https://www.econbiz.de/10014230679
Saved in:
6
Variance decomposition analysis: What is it and how to perform it : a complete guide for B2B researchers
Zaefarian, Ghasem
;
Iurkov, Viacheslav
;
Koval, Mariia
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 315-322
Persistent link: https://www.econbiz.de/10014230705
Saved in:
7
How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ahmed, Rizwan
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
Saved in:
8
How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo
;
Zaefarian, Ghasem
;
Ulqinaku, Aulona
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
Saved in:
9
How to use instrumental variables in addressing endogeneity? : a step-by-step procedure for non-specialists : editorial
Ullah, Subhan
;
Zaefarian, Ghasem
;
Ullah, Farid
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A1-A6
Persistent link: https://www.econbiz.de/10013194562
Saved in:
10
Open sustainability : conceptualization and considerations
Chakrabarti, Ronika
;
Henneberg, Stephan
;
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 528-534
Persistent link: https://www.econbiz.de/10012291310
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