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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
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Search: "Customer relationship management"
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Beziehungsmarketing
1,217
Relationship marketing
1,217
Consumer behaviour
488
Konsumentenverhalten
488
Lieferantenmanagement
296
Supplier relationship management
296
Customer satisfaction
224
Kundenzufriedenheit
224
B-to-B-Marketing
186
Business-to-business marketing
186
Brand management
178
Dienstleistungsqualität
178
Markenführung
178
Service quality
178
Social Web
157
Social web
157
Customer integration
143
Kundenintegration
142
Brand image
134
Markenimage
134
Customer value
128
Kundenwert
128
Internet marketing
119
Online-Marketing
119
Marketing management
99
Marketingmanagement
99
Brand
88
Markenartikel
84
Salespeople
79
Verkaufspersonal
79
Confidence
77
Vertrauen
77
Betriebliche Wertschöpfung
72
Value creation
72
Innovation
70
Firm performance
69
Unternehmenserfolg
69
Social media
63
Dienstleistungssektor
57
Service industry
57
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784
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1
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1,211
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6
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1,214
Aufsatz in Zeitschrift
1,214
Conference paper
17
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Collection of articles of several authors
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Sammelwerk
6
Case study
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1,217
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Agnihotri, Raj
11
Naudé, Peter
11
Verhoef, Peter C.
11
Terho, Harri
10
Balaji, M. S.
9
Brodie, Roderick J.
9
Kim, Kyung Hoon
9
Ko, Eunju
9
Eggert, Andreas
8
Hollebeek, Linda D.
8
Ruyter, Ko de
8
La Rocca, Antonella
7
Sesé, F. Javier
7
Sharma, Piyush
7
Akter, Shahriar
6
Beatty, Sharon E.
6
Eisingerich, Andreas B
6
Ewing, Michael
6
Henneberg, Stephan
6
Itani, Omar S.
6
Krafft, Manfred
6
Kumar, V.
6
Malthouse, Edward C.
6
Roy, Sanjit
6
Snehota, Ivan
6
Aksoy, Lerzan
5
Bijmolt, Tammo H. A.
5
Casidy, Riza
5
Evanschitzky, Heiner
5
Frow, Pennie
5
Grewal, Dhruv
5
Gupta, Suraksha
5
Jaakkola, Elina
5
McLean, Graeme J.
5
Noble, Stephanie M.
5
Nyadzayo, Munyaradzi W.
5
Parasuraman, A.
5
Payne, Adrian
5
Polo-Redondo, Yolanda
5
Steinhoff, Lena
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Journal of retailing and consumer services
582
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
1,217
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1
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10
of
1,217
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
3
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
4
Technology readiness of B2B firms and AI-based
customer
relationship
management
capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
5
The maturity of relationship management and firm performance : a step toward relationship management middle-range theory
Deszczyński, Bartosz
;
Beręsewicz, Maciej
- In:
Journal of business research : JBR
135
(
2021
),
pp. 358-372
Persistent link: https://www.econbiz.de/10012647878
Saved in:
6
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
7
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
10
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
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