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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~person:"Ulaga, Wolfgang"
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B-to-B-Marketing
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Ulaga, Wolfgang
Lindgreen, Adam
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of service research
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing
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ECONIS (ZBW)
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Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
4
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
5
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
6
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
7
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
8
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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