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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Customer value"
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Customer value
B-to-B-Marketing
600
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
347
Brand management
171
Markenführung
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Keränen, Joona
5
Eggert, Andreas
4
Terho, Harri
4
Ulaga, Wolfgang
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Kleinaltenkamp, Michael
3
Aarikka-Stenroos, Leena
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of business research : JBR
21
The journal of business & industrial marketing
13
The journal of product & brand management
9
Journal of business-to-business marketing
7
Journal of marketing
7
Journal of retailing and consumer services
6
The journal of brand management : an international journal
5
Innovation in pricing : contemporary theories and best practices
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing theory
4
Creating and managing superior customer value
3
Management decision : MD
3
Marketing intelligence & planning
3
Beiträge zum Controlling
2
Cogent business & management
2
International journal of hospitality management
2
International journal of services and operations management
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Journal of customer behaviour
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Journal of marketing management : MM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Service business
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Technological forecasting & social change : an international journal
2
The service industries journal
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Total quality management & business excellence
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Academia : revista Latinoamericana de administración
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
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Business strategy and the environment
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California management review
1
Consumer behavior analysis : (a) rational approach to consumer choice
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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ECONIS (ZBW)
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
3
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
5
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
6
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
7
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
8
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
9
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
10
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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