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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Electronic Commerce"
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Electronic Commerce
B-to-B-Marketing
600
Business-to-business marketing
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Lieferantenmanagement
347
Supplier relationship management
347
Brand management
171
Markenführung
171
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Swani, Kunal
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
The journal of business & industrial marketing
27
Journal of business research : JBR
19
Journal of retailing and consumer services
12
SpringerLink / Bücher
11
Journal of business-to-business marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
The journal of services marketing
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Business horizons
3
Electronic commerce research
3
Electronic markets : the international journal on networked business
3
International journal of internet marketing and advertising : IJIMA
3
International journal of networking and virtual organisations : IJNVO
3
International journal of retail & distribution management
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
The journal of brand management : an international journal
3
Transportation research / E : an international journal
3
Asia Pacific journal of marketing and logistics
2
China-focused cases : selected winners of the CEIBS global case contest
2
Essentials
2
European research studies
2
Forum Marketing
2
Global business review
2
Information systems research : ISR
2
International journal of business environment : IJBE
2
International journal of electronic business
2
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
7
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
8
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
9
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
10
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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