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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~subject:"Brand management"
~subject:"Internationales Marketing"
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Brand management
Internationales Marketing
International marketing
82
Internet marketing
69
Online-Marketing
69
B-to-B-Marketing
68
Business-to-business marketing
68
Social Web
56
Social web
56
Lieferantenmanagement
54
Supplier relationship management
54
Marketing management
35
Marketingmanagement
35
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
25
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Samiee, Saeed
4
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2
Bello, Daniel C.
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Cavusgil, S. Tamer
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Hsiao, Shih-Hui
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Mohan, Mayoor
2
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Weerawardena, Jay
2
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1
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1
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1
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Ang, Swee Hoon
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Apostolidis, Chrysostomos
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1
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1
Botha, Elsamari
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of business research : JBR
230
International marketing review
136
Journal of global marketing
123
Journal of international marketing
123
The journal of brand management : an international journal
88
The journal of product & brand management
88
SpringerLink / Bücher
75
Journal of marketing communications
66
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
56
International journal of advertising : the quarterly review of marketing communications
53
International journal of advertising : the review of marketing communications
53
Journal of promotion management : JPM
53
Journal of advertising research
46
Asia Pacific journal of marketing and logistics
44
International business review : the official journal of the European International Business Academy
44
European journal of marketing : EJM
43
Journal of international consumer marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Psychology & marketing
38
Advances in international marketing
37
Marketing intelligence & planning
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Europäische Hochschulschriften / 5
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Springer eBook Collection
30
Journal of marketing management : MM
29
Business horizons
27
Journal of euromarketing
27
Handbook of research in international marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Management international review : mir ; journal of international business
24
Cogent business & management
21
International journal of hospitality management
21
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ECONIS (ZBW)
95
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
5
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
6
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
7
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
8
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
9
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
10
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
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