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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Relationship marketing"
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Search: subject:"Marketingtheorie"
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Relationship marketing
Marketing theory
135
Marketingtheorie
135
B-to-B-Marketing
36
Business-to-business marketing
36
Beziehungsmarketing
31
Theory
27
Theorie
25
Lieferantenmanagement
23
Supplier relationship management
23
Marketing
21
Service-Dominant Logic
20
Service-dominant logic
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Marketingmanagement
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Betriebliche Wertschöpfung
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Peter F. Drucker
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Services marketing
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Customer value
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Kundenwert
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USA
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United States
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Lusch, Robert F.
2
Aarikka-Stenroos, Leena
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Ansari, Asim
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Arnold, Todd J.
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Bansal, Harvir S.
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Batt, Peter J.
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Baumann, Jasmin
1
Bellenger, Danny N.
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Breivik, Einar
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Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Eggert, Andreas
1
Evans, Kenneth R.
1
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1
Feng, Taiwen
1
Fink, Robert C.
1
Fisher, Robert J.
1
Frow, Pennie
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Grégoire, Yany
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Hsu, Yi-Chieh
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Jaakkola, Elina
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James, William L.
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Johnston, Wesley J.
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Jones, Tim
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Legends in marketing
8
Journal of business research : JBR
6
Marketing theory
6
SpringerLink / Bücher
6
The journal of services marketing
5
AMS review : official publication of the Academy of Marketing Science
4
European journal of marketing : EJM
4
Journal of business-to-business marketing
4
Journal of marketing
4
The journal of business & industrial marketing
4
Journal of customer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of retailing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Australasian marketing journal
2
Handbook of relationship marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
MSI reports : working paper series
2
Major theoretical debates and contemporary issues in marketing theory
2
Management working paper
2
Marketing : journal of research and management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Meddelanden från Svenska Handelshögskolan
2
Psychology & marketing
2
Service business
2
The marketing review
2
The service industries journal
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ECONIS (ZBW)
31
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
6
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
7
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
8
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
9
Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi
;
Herb, Stefan
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
Saved in:
10
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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