//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziales Web"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
187
Social web
187
Internet marketing
118
Online-Marketing
118
Consumer behaviour
68
Konsumentenverhalten
68
Beziehungsmarketing
61
Relationship marketing
61
B-to-B-Marketing
54
Business-to-business marketing
54
Social media
42
Brand management
41
Markenführung
41
Lieferantenmanagement
34
Supplier relationship management
34
Social media marketing
31
Viral marketing
30
Virales Marketing
30
Marketing management
27
Marketingmanagement
27
E-commerce
26
Electronic Commerce
26
Brand image
18
Markenimage
18
Facebook
16
Social network
16
Soziales Netzwerk
16
Advertising effects
15
Online retailing
15
Online-Handel
15
Salespeople
15
Verkaufspersonal
15
Werbewirkung
15
Selling
14
Verkauf
14
Customer integration
13
Kundenintegration
13
Social networking sites
13
Advertising
11
Internet
11
more ...
less ...
Online availability
All
Undetermined
147
Free
2
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
187
Aufsatz in Zeitschrift
187
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
187
Author
All
Agnihotri, Raj
10
Itani, Omar S.
6
Peltier, James
5
Christodoulides, George
4
Milne, George R.
4
Brown, Brian P.
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Quinton, Sarah
3
Schibrowsky, John A.
3
Swani, Kunal
3
Terho, Harri
3
Tóth, Zsófia
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Coker, Kesha K.
2
Farhang, Maryam
2
Goldsmith, Ronald E.
2
Gu, William
2
Hajli, Nick
2
Hofacker, Charles F.
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Kim, Seeun
2
Liu, Martin J.
2
Luo, Jun
2
Ma, Zecong
2
Marder, Ben
2
Nijssen, E. J.
2
Nill, Alexander F.
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
80
Electronic commerce research
78
International journal of advertising : the review of marketing communications
78
Management information systems : mis quarterly
76
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing management : MM
69
Journal of travel and tourism marketing
68
The journal of product & brand management
67
Cogent business & management
65
Journal of electronic commerce research : JECR
65
International journal of electronic commerce : IJEC
64
Journal of information & knowledge management : JIKM
63
The journal of brand management : an international journal
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
57
International journal of technology marketing : IJTMkt
56
International journal of networking and virtual organisations : IJNVO
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
53
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
more ...
less ...
Source
All
ECONIS (ZBW)
187
Showing
1
-
10
of
187
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
3
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
4
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
5
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->