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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"SME"
~subject:"Unternehmensgründung"
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SME
Unternehmensgründung
Marketing management
260
Marketingmanagement
260
Business-to-business marketing
85
B-to-B-Marketing
84
Lieferantenmanagement
66
Supplier relationship management
66
Marketing
60
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Beziehungsmarketing
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Relationship marketing
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Unternehmenserfolg
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KMU
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Market orientation
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Strategic management
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Entrepreneurship
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Innovation management
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Innovationsmanagement
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Internet marketing
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Online-Marketing
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Entrepreneurial marketing
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Marketing strategy
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in marketing and entrepreneurship
Journal of business research : JBR
33
Journal of strategic marketing
25
Journal of research in marketing and entrepreneurship : JRME
15
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
14
International entrepreneurship and management journal
13
International journal of entrepreneurship and small business
13
Cogent business & management
12
Journal of small business and enterprise development
10
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
The journal of business & industrial marketing
8
International marketing review
7
Journal of enterprising culture
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Journal of small business strategy
7
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
6
Europäische Hochschulschriften / 5
6
International journal of economic perspectives : IJEP
6
International journal of entrepreneurship and innovation management
6
Journal of entrepreneurship in emerging economies
6
SpringerLink / Bücher
6
Entrepreneurial business and economics review : EBER
5
Marketing in kleinen und mittleren Unternehmen
5
Qualitative market research : an international journal
5
The marketing review
5
Asia Pacific journal of innovation and entrepreneurship : APJIE
4
Entrepreneurship research journal : ERJ
4
International journal of business and globalisation : IJBG
4
International journal of entrepreneurial venturing : IJEV
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Journal of business venturing
4
Journal of global marketing
4
Journal of marketing management : MM
4
Journal of small business and entrepreneurship : JSBE
4
Macquarie economics research papers
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ECONIS (ZBW)
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab
;
Dent, Michael M.
;
Mansor, Nur Naha Abu
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
Saved in:
8
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
9
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
10
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
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