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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Eggert, Andreas"
~type_genre:"Article in journal"
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Customer value
9
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9
B-to-B-Marketing
6
Betriebliche Wertschöpfung
6
Beziehungsmarketing
6
Business-to-business marketing
6
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Eggert, Andreas
Lindgreen, Adam
55
Di Benedetto, C. Anthony
50
Henneberg, Stephan
42
Naudé, Peter
42
Ivens, Björn Sven
25
Kumar, V.
24
Palmatier, Robert W.
24
Pardo, Catherine
24
Grewal, Dhruv
22
Sharma, Arun
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Möller, K. E. Kristian
21
Homburg, Christian
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Ruyter, Ko de
19
Storbacka, Kaj
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Zaefarian, Ghasem
19
Mouzas, Stefanos
18
Hult, G. Tomas M.
17
Johnston, Wesley J.
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Agnihotri, Raj
16
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Purchase, Sharon
16
Aarikka-Stenroos, Leena
15
Calantone, Roger J.
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Cova, Bernard
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Hulland, John
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Keränen, Joona
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Matthyssens, Paul
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Ritter, Thomas
15
Snehota, Ivan
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Gebauer, Heiko
14
Houston, Mark B.
14
Nenonen, Suvi
14
O'Cass, Aron
14
Öberg, Christina
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Journal of service research : JSR
3
Journal of business market management : JBM
2
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Inter-Organizational Relationships
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Journal of business research : JBR
1
Journal of marketing theory and practice
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Journal of personal selling & sales management
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Journal of service management
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Journal of service research
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The journal of business & industrial marketing
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The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
20
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1
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
2
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
3
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
4
Industrial buying during the coronavirus pandemic : a cross-cultural study
Habel, Johannes
;
Jarotschkin, Viktor
;
Schmitz, Bianca
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012285356
Saved in:
5
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
6
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
7
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
8
Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina
;
Eggert, Andreas
;
Husemann-Kopetzky, Markus
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
Saved in:
9
Mapping value in business markets : an integrative framework
Eggert, Andreas
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
Saved in:
10
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
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