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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The Rand journal of economics"
~person:"Bigdeli, Ali Ziaee"
~person:"Norman, Peter"
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Bundling strategy
5
Leistungsbündel
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Servitization
4
Industrie
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Organisatorischer Wandel
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Bigdeli, Ali Ziaee
Norman, Peter
Gebauer, Heiko
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Kowalkowski, Christian
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Parida, Vinit
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Raddats, Chris
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Bustinza, Oscar F.
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Iriarte, Ion
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Industrial marketing management : the international journal for industrial and high-tech firms
The Rand journal of economics
Cowles Foundation discussion paper
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
SSRI working paper
2
American economic journal : a journal of the American Economic Association
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International journal of production economics
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Journal of business research : JBR
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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Creating value in servitization through digital service innovations
Raddats, Chris
;
Naik, Parikshit
;
Bigdeli, Ali Ziaee
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Saved in:
2
Paradoxes in servitization : a processual perspective
Dmitrijeva, Jekaterina
;
Schroeder, Andreas
;
Bigdeli, …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 141-152
Persistent link: https://www.econbiz.de/10013197767
Saved in:
3
Behind the scenes of digital servitization : actualizing IoT-enabled affordances
Naik, Parikshit
;
Schroeder, Andreas
;
Kapoor, Kawaljeet Kaur
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 232-244
Persistent link: https://www.econbiz.de/10012290049
Saved in:
4
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
Saved in:
5
To bundle or not to bundle
Fang, Hanming
;
Norman, Peter
- In:
The Rand journal of economics
37
(
2006
)
4
,
pp. 946-963
Persistent link: https://www.econbiz.de/10003545077
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