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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Krafft, Manfred"
~person:"Naudé, Peter"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
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Krafft, Manfred
Naudé, Peter
Sheth, Jagdish N.
Van den Poel, Dirk
Terho, Harri
8
La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Legends in marketing
11
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kundenmanagement & Electronic Commerce
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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European journal of operational research : EJOR
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Handbook of relationship marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Research
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Advances in banking technology and management : impacts of ICT and CRM
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Decision support systems : DSS ; the international journal
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Faculty & research / Insead : working paper series
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of global supply chain management
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Handbook of research on customer equity in marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
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Journal of service research : JSR
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Journal of strategic marketing
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Marketing-Controlling
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Review of marketing research
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Schmalenbach business review : sbr
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ECONIS (ZBW)
12
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
The impact of alternative financial supply chain management practices on supply risk : a relationship quality and buyer relative power perspective
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 112-126
Persistent link: https://www.econbiz.de/10013206399
Saved in:
5
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
6
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
7
Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian
;
Henneberg, Stephan
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
Saved in:
8
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
9
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
10
The impact of network configurations on value constellations in business markets : the case of an innovation network
Corsaro, Daniela
;
Ramos, Carla
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009513223
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