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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Social web"
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B-to-B-Marketing
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Big Data
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Industrial marketing management : the international journal for industrial and high-tech firms
Technological forecasting & social change : an international journal
14
Tourism management : research, policies, practice
6
Journal of business research : JBR
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of open innovation : technology, market, and complexity
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Advances in business information systems and analytics (ABISA) book series
2
Big data and knowledge sharing in virtual organizations
2
Business horizons
2
Discussion paper series / Philippine Institute for Development Studies
2
Edition HWWI
2
Information for efficient decision making : big data, blockchain and relevance
2
Information systems management
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
Journal of decision systems
2
Journal of management analytics
2
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel and tourism marketing
2
Managing digital open innovation
2
Population and economics : PE
2
Small business economics : an international journal
2
Springer Proceedings in Business and Economics
2
Springer eBook Collection
2
Springer eBook Collection / Business and Management
2
Statistic paper series / European Central Bank : SPS
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Tourism management perspectives : TMP
2
Tourism review
2
AIAS working paper serie / Amsterdam Institute for Advanced Labour Studies
1
Accounting research journal
1
Accounting, auditing & accountability journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
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1
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
2
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
3
A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
Saved in:
4
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
5
Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
6
Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
Saved in:
7
Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Liu, Xia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 30-39
Persistent link: https://www.econbiz.de/10012212186
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania
;
Ozdemir, Sena
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
Saved in:
10
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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