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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Lieferantenmanagement
820
Supplier relationship management
820
B-to-B-Marketing
507
Beziehungsmarketing
398
Relationship marketing
398
Innovation
293
Innovation management
275
Innovationsmanagement
275
Business network
270
Unternehmensnetzwerk
270
Marketing management
243
Marketingmanagement
243
Lieferkette
200
Supply chain
200
Firm performance
164
Unternehmenserfolg
162
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
131
Strategisches Management
131
Salespeople
123
Verkaufspersonal
123
Verkauf
122
Selling
121
New product development
117
Produktentwicklung
117
Brand management
106
Markenführung
106
Consumer behaviour
102
Konsumentenverhalten
102
Resource-based view
101
Ressourcenorientierter Ansatz
101
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
Wissenstransfer
97
Value creation
95
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500
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9
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509
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509
Collection of articles of several authors
13
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13
Conference paper
8
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6
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6
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509
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Naudé, Peter
15
Lindgreen, Adam
13
Henneberg, Stephan
12
Sharma, Arun
11
Di Benedetto, C. Anthony
9
Christodoulides, George
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Keränen, Joona
7
Eggert, Andreas
5
Kleinaltenkamp, Michael
5
Mohan, Mayoor
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Beverland, Michael B.
4
Brown, Brian P.
4
Cova, Bernard
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Johnston, Wesley J.
4
Kowalkowski, Christian
4
La Rocca, Antonella
4
Matthyssens, Paul
4
Möller, K. E. Kristian
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Rangarajan, Deva
4
Snehota, Ivan
4
Swani, Kunal
4
Zolkiewski, Judy
4
Bag, Surajit
3
Bellenger, Danny N.
3
Blankson, Charles
3
Cartwright, Severina
3
Chan, Hing Kai
3
Chatterjee, Sheshadri
3
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
211
Journal of business-to-business marketing
102
Journal of business research : JBR
91
SpringerLink / Bücher
45
Journal of marketing
24
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
15
Springer eBook Collection
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing intelligence & planning
13
Gabler Edition Wissenschaft
12
Research
12
European journal of marketing : EJM
11
Journal of personal selling & sales management
11
Journal of strategic marketing
11
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
10
Harvard-Business-Manager : das Wissen der Besten
10
Handbook of business-to-business marketing
9
Journal of customer behaviour
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Management decision : MD
8
Springer eBook Collection / Business and Economics
8
Business horizons
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Harvard business review : HBR
7
Journal of business market management : JBM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of services marketing
7
Berichte aus der Betriebswirtschaft
6
Business-to-Business-Marketing
6
European journal of marketing
6
Gabler Research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
509
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509
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11
Developing identity of conscientious business-to-business organizations through integrative leadership
Keränen, Anne
;
Malmi, Karoliina
;
Nätti, Satu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 188-203
Persistent link: https://www.econbiz.de/10014282240
Saved in:
12
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
13
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
14
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
15
Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo
;
Musarra, Giuseppe
;
Banerjee, Sourindra
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
Saved in:
16
Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Ferraris, Alberto
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
Saved in:
17
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
18
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
19
Impression
management
and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa
Alo, Obinna
;
Ali, Imran
;
Zahoor, Nadia
;
Arslan, Ahmad
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014433592
Saved in:
20
The effects of a manufacturer's actions on supplier performance : insights from a contingent expectancy theory-based model
Joshi, Ashwin W.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 106-120
Persistent link: https://www.econbiz.de/10014282229
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