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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer retention"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenwertanalyse"
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Customer retention
Relationship marketing
Customer value
85
Kundenwert
85
Beziehungsmarketing
50
Betriebliche Wertschöpfung
46
Value creation
46
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
38
Supplier relationship management
38
Customer integration
17
Kundenintegration
17
Value co-creation
17
Marketing management
14
Marketingmanagement
14
Consumer behaviour
12
Konsumentenverhalten
12
Selling
11
Verkauf
11
Service-Dominant Logic
9
Service-dominant logic
9
Value-based selling
8
Business network
7
Innovation
7
Unternehmensnetzwerk
7
Value
6
Value in use
6
Bundling strategy
5
Customer value proposition
5
Innovation management
5
Innovationsmanagement
5
Leistungsbündel
5
Marketing theory
5
Marketingtheorie
5
Value proposition
5
B2B
4
Brand management
4
Dienstleistungsqualität
4
Firm performance
4
Key account management
4
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English
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Eggert, Andreas
5
Frow, Pennie
4
Payne, Adrian
4
Steinhoff, Lena
3
Aarikka-Stenroos, Leena
2
Cadeaux, Jack
2
Haas, Alexander
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Ngo, Liem Viet
2
Prohl-Schwenke, Katharina
2
Terho, Harri
2
Ulaga, Wolfgang
2
Akter, Shahriar
1
Allwood, Jens
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
Bischoff, Pirmin
1
Blocker, Christopher P.
1
Boutin Jr., Philip J.
1
Brennan, Ross
1
Burkert, Michael
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Yu
1
Clark, Bruce H.
1
Corsaro, Daniela
1
Davey, Janet
1
Day, George S.
1
Degbey, William Y.
1
Du, Mingfei
1
Enz, Matias G.
1
Fisher, Gregory J.
1
Flint, Daniel J.
1
Friend, Scott B.
1
Gemser, Gerda
1
Grant, David B.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
53
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
16
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
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1
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
2
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
3
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
8
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
9
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
10
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
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