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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firm performance"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
14
Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of production economics
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Big data affordances and market performance : the moderating role of servitization
Li, Lixu
;
Zhang, Li
;
Yang, Shuili
;
Long, Wei
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 262-270
Persistent link: https://www.econbiz.de/10014433434
Saved in:
2
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
3
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
4
Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam
;
Drave, Vinayak A.
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
Saved in:
5
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
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