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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Kundenwert"
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Kundenwert
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
Konsumentenverhalten
55
Customer value
50
Salespeople
49
Verkaufspersonal
49
Marketing management
46
Marketingmanagement
46
Selling
39
Verkauf
39
Betriebliche Wertschöpfung
36
Customer integration
36
Kundenintegration
36
Value creation
36
Customer satisfaction
35
Kundenzufriedenheit
35
Social Web
35
Social web
35
Business network
32
Firm performance
32
Unternehmenserfolg
32
Unternehmensnetzwerk
32
Confidence
29
Vertrauen
29
Brand management
28
Markenführung
28
Dienstleistungsqualität
25
Service quality
25
Internet marketing
23
Online-Marketing
23
New product development
22
Produktentwicklung
22
Brand image
21
Innovation
21
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Eggert, Andreas
5
Frow, Pennie
4
Payne, Adrian
4
Steinhoff, Lena
3
Aarikka-Stenroos, Leena
2
Cadeaux, Jack
2
Haas, Alexander
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Ngo, Liem Viet
2
Prohl-Schwenke, Katharina
2
Terho, Harri
2
Ulaga, Wolfgang
2
Akter, Shahriar
1
Allwood, Jens
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
Bischoff, Pirmin
1
Blocker, Christopher P.
1
Boutin Jr., Philip J.
1
Brennan, Ross
1
Burkert, Michael
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Yu
1
Clark, Bruce H.
1
Corsaro, Daniela
1
Davey, Janet
1
Day, George S.
1
Degbey, William Y.
1
Du, Mingfei
1
Enz, Matias G.
1
Fisher, Gregory J.
1
Flint, Daniel J.
1
Friend, Scott B.
1
Gemser, Gerda
1
Grant, David B.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
53
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
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1
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
2
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
3
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Value synergy and value asymmetry in
relationship
marketing
programs
Luu, Ngoc
;
Ngo, Liem Viet
;
Cadeaux, Jack
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 165-176
Persistent link: https://www.econbiz.de/10011822206
Saved in:
8
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
9
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
10
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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